She's social!
She's social!
I got my start in marketing as a social media manager, which means regardless of my role, I’m always thinking about how to create content that will perform well on social media in addition to more traditional B2B channels.
Take a look at a few of the social media properties I’ve managed over my career, plus success metrics that will make you ooh and aah!
Intellimize
Intellimize is a codeless SaaS platform that uses AI to optimize for 1:1 personalized website experiences across the entire buyer’s journey. In a single year I increased Intellimize’s LinkedIn follower count by 110% and boosted traffic from organic social by 376%.
The League
The League is a selective dating app and social network. Using clever copy, compelling imagery, and giveaways I grew The League’s Instagram following by 150%.
Fountain
Fountain’s all-in-one high volume hiring platform empowers the world’s leading enterprises to find the right people through smart, fast, and seamless recruiting.
Through building and executing a strong employee advocacy program I increased traffic from organic social media to fountain.com by 43% in one year.
SparkPost
SparkPost is the industry’s most trusted email optimization platform. Although most don’t usually expect a strong Instagram presence from B2B brands, Erica made Instagram SparkPost’s secret weapon.
With a goal of leveraging the platform to promote content as well as build a strong employer brand, I built SparkPost’s Instagram account from scratch—from 0 to 1000 followers!
